Menyusun Strategi Marketing UMKM Di Dusun Jetis Gayu Desa Wringin Putih Kecamatan Borobudur Kabupaten Magelang
DOI:
https://doi.org/10.37949/jurnalika7264Keywords:
devotion, UMKM, marketingAbstract
This Integrated C ommunity Service Program was carried out in Jetis Gayu Hamlet, Wringinputih Village, Borobudur District. The majority of the people here are traders or UMKM owner. The main problem faced by UMKM in this hamlet is that the product marketing has not been optimal. Most still rely on the traditional buying and selling process. After obtaining data through field observations, there are various facts related to the obstacles experienced by UMKM in Jetis Gayu Hamlet. Therefore, an UMKM outreach program was carried out, to educate and directly practice knowledge related to marketing strategies to UMKM. In addition, this socialization was carried out door-to-door, bearing in mind that the constraints experienced by each UMKM are different. By socializing the marketing strategy, it will have impact on increasing sales from UMKM in Jetis Gayu Hamlet.
Keywords: devotion, UMKM, strategy, marketing
Downloads
References
Akhmad Liana Amrul Haq1, Lutfi Hanif Mustafa 2, Rakhman Halim Zicohanda 3, Kurniyadi Purwaning Saputro 4, Zella Brimanda Bela Corsanti 5, A. M. H. 6. (2021). PENGEMBANGAN DAN PENGELOLAAN IRIGASI DI DUSUN GADINGAN. 9, 1–4.
Dan Penulisan Laporan Kkn, K. (n.d.). MATERI PEMBEKALAN KKN-2: METODE PENYUSUNAN PROGRAM, RENCANA.
Haq, A. L. Amrul., Husna, A. N., & Zahra, A. A. (2018). GUIDANCESHIP TRAINING BAGI PENDAMPING KAMAR SANTRI Pondok Pesantren Pabelan. JURNAL PENGABDIAN DAN PEMBERDAYAAN MASYARAKAT Universitas Muhammadiyah Purwokerto, 2(2).
Jannatin, R., Wardhana2, M. W., Haryanto, R., Pebriyanto, A., & Banjarmasin, P. N. (n.d.). PENERAPAN DIGITAL MARKETING SEBAGAI STRATEGI PEMASARAN UMKM.
Jayati, A., Gofar, I. H. A., Chintya Siska Febrina, & Dwita Razkia. (2021). Strategi Peningkatan Penjualan Produk UMKM Kerupuk Rambak RW 15 Kelurahan Rejosari. Jurnal Pengabdian UntukMu NegeRI, 5(2), 163–167. https://doi.org/10.37859/jpumri.v5i2.3108
Liana, A., Haq, A., Aftina, ), Husna, N., Zahra, A. A., Psikologi, F., Universitas, H., & Magelang, M. (2018a). GUIDANCESHIP TRAINING BAGI PENDAMPING KAMAR SANTRI PONDOK PESANTREN PABELAN GUIDANCESHIP TRANING FOR COMPANION OF STUDENT ROOM PABELAN BOARDING SCHOLL 1).
Liana, A., Haq, A., Aftina, ), Husna, N., Zahra, A. A., Psikologi, F., Universitas, H., & Magelang, M. (2018b). GUIDANCESHIP TRAINING BAGI PENDAMPING KAMAR SANTRI PONDOK PESANTREN PABELAN GUIDANCESHIP TRANING FOR COMPANION OF STUDENT ROOM PABELAN BOARDING SCHOLL 1).
Sa’ban, L. M. A., Sadat, A., & Nazar, A. (2020). Jurnal PKM Meningkatkan Pengetahuan Masyarakat Dalam Perbaikan Sanitasi Lingkungan. Dinamisia : Jurnal Pengabdian Kepada Masyarakat, 5(1). https://doi.org/10.31849/dinamisia.v5i1.4365
Studi Kewirausahaan, P., & Tinggi Teknologi Kreatif Bina Nusantara Bandung, S. (n.d.). ANALISIS STRATEGI PEMASARAN PADA USAHA MIKRO KECIL DAN MENENGAH (UMKM) PADA ERA DIGITAL DI KOTA BANDUNG Iston Dwija Utama.
Ulfah, F., Nur, K., Safitri, Y., Evanita, S., Pendidikan Ekonomi, M., & Ekonomi, F. (n.d.). Analisis Strategi Pemasaran Online untuk Meningkatkan Daya Saing UMKM (Studi Keju Lasi).
Wijandari, A., & Sumilah, N. (2021). Sosialisasi Manajemen Strategi Pemasaran Di UMKM Kecamatan Cileungsi. Jurnal Pengabdian Masyarakat Madani, 1(1), 61–64.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Akhmad Haq, Azahra Amalia Sugiyarto Azahra , Nabila Arkania Oktaviani Arkania
This work is licensed under a Creative Commons Attribution 4.0 International License.
