PEMANFAATAN STORYTELLING SEBAGAI ALAT PERSUASIF DALAM DAKWAH

Abstract

Da’wah as a process of religious communication requires effective message delivery strategies  

to engage the cognitive, affective, and psychomotor dimensions of the audience. This study  

aims to analyze the use of storytelling as a persuasive tool in da’wah by examining the role of  

narrative structure, emotional elements, and rhetorical approaches in enhancing the  

effectiveness of religious messages. The research employs a descriptive qualitative method with  

a literature review approach and content analysis techniques applied to various relevant  

academic publications. The findings indicate that storytelling functions as a strategic  

persuasive instrument through the principles of coherence (logical narrative flow) and fidelity  

(alignment with the audience’s lived experiences). In traditional contexts, the use of stories of  

prophets and past communities provides strong educational and emotional value. Meanwhile,  

in the digital era, the transformation of da’wah through platforms such as TikTok, YouTube,  

and WhatsApp demonstrates that authentic and relatable audio-visual narratives are more  

effective in increasing audience attention and message retention than conventional  

instructional methods. This study concludes that storytelling represents an adaptive  

communicative solution for preachers in addressing the challenges of the digital information  

flow, enabling Islamic messages to be internalized in an inclusive and engaging manner by  

modern society.